Examinando por Autor "De La Barra, C.L."

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  • Miniatura
    ÍtemAcceso Abierto
    Facilitating analysis of audience reaction on social networks using content analysis: a case study based on political corruption
    (Springer Verlag, 2016) Niklander, S.; Soto, R.; Crawford, B.; De La Barra, C.L.; Olguíín E.
    Today, once a political corruption case takes place, it is rapidly viralized along the Internet where people can react by posting their opinions through social networks. Such audience reaction is clearly interesting but complex to analyze as people employs stereotypes, metaphors, and ironies expressed in an informal language hard to interpret. In this paper, we present how content analysis can help us to uncover the hidden meaning of a message. We focus here on the automated analysis of two political corruption cases and its corresponding opinions through social networks. In particular, one case involves the current government while the second one mostly involves the opposite side. Interesting results are gathered where the use of Content Analysis allows us to easily process the social network information in order to provide clear feedback. © Springer International Publishing Switzerland 2016.
  • Miniatura
    ÍtemAcceso Abierto
    Towards the easy analysis of celebrity representations through instagram: a case study
    (Springer Verlag, 2016) Niklander, S.; Soto, R.; Crawford, B.; De La Barra, C.L.; Olguín, E.
    This paper focuses on the analysis of celebrity representations through Instagram. We refer to representation of a person as the set of concepts, images, ideas and emotions that this person transmit to the world. Representations transmit useful information for fans, but also for the entities related with the involved person. However, the representation exposed by posted images is hard to automatically process as depend on several variables which are complex to interpret. We propose then to employ discourse analysis in order to facilitate the analysis of such people representations. Discourse analysis is a qualitative and interpretive methodology for analyzing social phenomena through any communication mechanism. We illustrate interesting results where the use of discourse analysis allows us to easily process representations through images. © Springer International Publishing Switzerland 2016.